As my film is of the slasher genre it would generally be expected to be low budget compared to other genres such as action movies or thrillers. This means they dont often involve special effects or famous actors, but may use dirctors or producers who are well established in the industry to draw in viewers such as Micheal Bay who produced and directed high budget sci-fis such as Transformers (2007) and low budget horrors such as Friday the 13th (Marcus Nispel 2009) and A Nightmare on Elm Street (2010 Samuel Bayer).
Some horror films such as Scream (Wes Craven 1996) use high profile actors usually to play small roles in the opening of the film such as Drew Barrymore or Pamela Anderson in Scary Movie 3 (2003 David Zucker).
However I have looked specifically at UK horror films, their funding and how they were funded and exhibited considering new media.
I looked at a low buget film, a meadium one and one with a revlitivly high budget for the genre.
28 Days Later (2002 Danny Boyle) $8,000,000 DNA Films, UKFC
My Little Eye (2002 Marc Evans) $3,000,000 Studio Canal, Working Title
Mum and Dad (2008 Steven Sheil) $100,000 2am Prodcutions, EM Media
I belive 28 Days Later had a higher budget as although an unknown cast were used Danny Boyle was a well established director from his work such as Trainspotting (1996). Also during production some parts of London had to be shut off for up to 20 minutes at a time and police had to be used to divert traffic off the M1 for some scenes as I found in my research. (http://en.wikipedia.org/wiki/28_Days_Later#Production)
This would have increased the budget. In comparison My Little Eye is predmoninatly shot in one location, as is Mum and Dad.
28 Days Later was funded by a range of companies, which is common for a low budget indie horror compared to high budget blockbusters which are usually funded by one company. 28 Days Later was partly funded by the Uk Film Council who use money from the national lottery to fund mainstream comercially driven british films and "New Cinema Fund" to fineance films that "communicate unique ideas, demonstrate an innovative approach or showcase new voices" which means this may be the sort of company to fund my film as it is intrested in finding new talent rather then already established (http://www.ukfilmcouncil.org.uk/warpx). As they have set up the company Warp X to "source and nurture a wide range of filmmaking talent with a focus on writers, directors and producers".
They work with Optimum Releasing as their distributors so this may be a company to consider if I were to release my film. They also work in colaboration with Screen Yorkshire who fund and produce films in the reigion which would be appropriote for my work as it is set there.
Another advantage of the UKFC and Warp X is that they work with "Digital Inovation In Film" and see the potential of new media such as online sales, distrobution and marketing and are paticulary intereseted in independent film companies "The 'Digital Innovation in Film' project will team-up independent film companies with specialist partners to reach audiences in new ways. The project is the first in a series from NESTA's Innovators Growth programme, which will explore ways for creative businesses to grow by exploiting new technologies."
Some horror films such as Scream (Wes Craven 1996) use high profile actors usually to play small roles in the opening of the film such as Drew Barrymore or Pamela Anderson in Scary Movie 3 (2003 David Zucker).
However I have looked specifically at UK horror films, their funding and how they were funded and exhibited considering new media.I looked at a low buget film, a meadium one and one with a revlitivly high budget for the genre.
28 Days Later (2002 Danny Boyle) $8,000,000 DNA Films, UKFC
My Little Eye (2002 Marc Evans) $3,000,000 Studio Canal, Working Title
Mum and Dad (2008 Steven Sheil) $100,000 2am Prodcutions, EM Media
I belive 28 Days Later had a higher budget as although an unknown cast were used Danny Boyle was a well established director from his work such as Trainspotting (1996). Also during production some parts of London had to be shut off for up to 20 minutes at a time and police had to be used to divert traffic off the M1 for some scenes as I found in my research. (http://en.wikipedia.org/wiki/28_Days_Later#Production)
This would have increased the budget. In comparison My Little Eye is predmoninatly shot in one location, as is Mum and Dad.28 Days Later was funded by a range of companies, which is common for a low budget indie horror compared to high budget blockbusters which are usually funded by one company. 28 Days Later was partly funded by the Uk Film Council who use money from the national lottery to fund mainstream comercially driven british films and "New Cinema Fund" to fineance films that "communicate unique ideas, demonstrate an innovative approach or showcase new voices" which means this may be the sort of company to fund my film as it is intrested in finding new talent rather then already established (http://www.ukfilmcouncil.org.uk/warpx). As they have set up the company Warp X to "source and nurture a wide range of filmmaking talent with a focus on writers, directors and producers".
They work with Optimum Releasing as their distributors so this may be a company to consider if I were to release my film. They also work in colaboration with Screen Yorkshire who fund and produce films in the reigion which would be appropriote for my work as it is set there.Another advantage of the UKFC and Warp X is that they work with "Digital Inovation In Film" and see the potential of new media such as online sales, distrobution and marketing and are paticulary intereseted in independent film companies "The 'Digital Innovation in Film' project will team-up independent film companies with specialist partners to reach audiences in new ways. The project is the first in a series from NESTA's Innovators Growth programme, which will explore ways for creative businesses to grow by exploiting new technologies."
The growth in new technologies such as digital cinematography has been disputed however "digital cinematograpy camera sales have surpassed sales of the mechanical format" and Slumdog Millionaire became the first movie shot mainly in digital to win the Academy Award for Best Cinematograpy and go on to be the highest grossing movie in the history of cinema(http://en.wikipedia.org/wiki/Digital_cinematography%22%3Ehttp://en.wikipedia.org/wiki/Digital_cinematography). The growth in new media has also influenced the avertising of films.
Although american, the film Paranormal Activity (2007 Oren Peli) had a budget of $15,000 yet took in more than $7,000,000 at the box office due to word of mouth over social networking sites such as twitter and on the Eventful website where one million people joined a pertition for it to be shown in cinemas nationwide (http://www.telegraph.co.uk/technology/twitter/6310303/Facebook-and-Twitter-help-low-budget-horror-film-enter-US-box-office-top-five.html)
The use of social networking sites such as Twitter or Facebook would be particulary useful in advertising my as the majority of my target audience, 15 to 24 year olds use thses sites. They also would be effective in cost free promoting as they allow you to make groups and send group messgaes. Events can also be created inviting users to previews etc this has been done by the distributors of Alice in Wonderlan (2010 Tim Burton)
The use of social networking sites such as Twitter or Facebook would be particulary useful in advertising my as the majority of my target audience, 15 to 24 year olds use thses sites. They also would be effective in cost free promoting as they allow you to make groups and send group messgaes. Events can also be created inviting users to previews etc this has been done by the distributors of Alice in Wonderlan (2010 Tim Burton)
Some lower budget films such as Mum and Dad go straight to DVD because it would cost too much to advertise and promote them for theatrical release. In such cases to promote their films cheaply they could screen them at film festivals such as Film 4's FrightFest, which was done with the film Mum and Dad, Paranormal Activity was also screened there.
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